What is digital marketing?

Digital marketing is the creation of digital goods, the promotion of digital and real goods and services, the pricing of goods with the specifics of online trading, the creation of a system for distributing these goods and ensuring their presence in the digital environment.

Digital marketing is (or should be) a part of almost every business, regardless of its nature, size or market segment. All subsequent narrative throughout this book is an answer to the question “why is this so?”. After reading it, you will understand why now is the right time for digital marketing. If you want to learn more about real estate, follow the link.

Digital Marketing, Online Marketing or Online Marketing?

Digital marketing is often confused with "online marketing" or "internet marketing". This is hardly the case, otherwise there would not be three names for the same marketing practice. Indeed, it all started with the Internet.

Internet marketing  is a market activity carried out on the Internet, based on the principles of marketing and leading to the satisfaction of consumer needs for goods and services, carried out for the benefit of the company.

Online marketing  (English online-marketing) is a market activity that involves the use of all possible means and resources to ensure the continuity of contacts and communications between the company and consumers, carried out with the same marketing goals and based on the principles of marketing.

In general, the concepts are close, but do they mean the same thing? The answer lies in the development of technology and the challenges of marketing. Today, the Internet is not only personal desktop computers connected by a local area network. These are also personal mobile devices, cloud data storages and much more, which allows the seller to be online (“on line”, “in touch”) with the consumer, and the consumer to receive important information for him not only remotely on the Internet, but also in a convenient format for him at any time and on a large number of media operating online.

• When they say "internet marketing", they talk mainly about marketing on the Internet - about digital products, their presence and sale on the Internet, as well as promotion through online advertising, search engines and websites.

• When they talk about "online marketing", they talk about the availability of products and information about them online, that is, they talk about the technical and communicative opportunity to "be in touch" provided by information technology.

Today, these terms are used interchangeably, and in the future we will use these concepts as identical, but each time, using this or that, we will focus on: either the location of marketing - on the Internet, or the ability of marketing "to be in touch ".

What is more interesting is the difference between internet marketing and digital marketing. "Digital marketing" is a concept much broader than "Internet marketing". Interested in criminal record lookup, follow the link to find out more.

Digital marketing  (English digital-marketing) is a market activity carried out using digital technologies, based on the principles of marketing and leading to the satisfaction of consumer needs for goods and services, carried out for the benefit of the company. Digital marketing involves the creation of digital goods, the promotion of digital and real goods and services, the pricing of goods with the specifics of online trading, the creation of a system for distributing these goods and ensuring their presence in the digital environment.

The mention of “digital technologies” in this definition is a sign of a significant difference between digital and “Internet marketing”. “Digital Technologies” is a general term that includes all devices, communication methods and digital products that use a digital platform. For example, activities such as promotion in digital marketing are not limited to the Internet. This, in addition to web-resources, everything from social networks to digital television and "smart things". Internet marketing is a part and subset of digital marketing.

It is quite acceptable and does not contradict the following definition of digital marketing:

Digital marketing is the marketing of goods or services using digital technologies, mainly on the Internet, but also including mobile devices and digital media.

Is it possible to contrast digital marketing and marketing?

No you can not! 99% of goods and 100% of consumers of goods and services live, breathe and consume goods and services not in the digital world, but in the real world. People's needs arise in ordinary life, these needs are satisfied in ordinary life. Digital marketing, having specific tools, allows you to communicate with consumers and satisfy consumers with goods and services, in a large number of cases: easier, more convenient, faster - in general, the way people need.

Marketing tools for working with consumers, goods, prices in Digital marketing are their own - digital. The systems for distributing goods and ensuring their presence are their own, often it is only a virtual presence on the virtual trading shelves of those consumer and professional goods of the real world that are stored in real warehouses and are physically delivered to people to their apartment, office and to the warehouse of their industrial enterprise.

In Digital marketing, the principle of a "trade shelf", the principles of retail, as well as the principles of sales themselves, and the same principles of marketing promotion are not much different from what is accepted in the ordinary world. The same economic laws of pricing, the same principles of social communications and the laws of psychology.

Digital marketing is marketing, as it involves the use of not only the Internet as a communication channel for the digital world, but also digital communication devices, real world and digital world goods that do not exist in the real world, as well as real world devices that involve digital technologies ("Smart Devices"). Of course, digital marketing is still the same market activity carried out on the principles, laws and principles of marketing. Digital marketing is the only marketing possible in the digital age.