6 Ways to Advertise Dentistry: Trends for 2024

In the conditions of tough competition, clinic managers face the issue of attracting patients to dentistry every day. Let's figure out which methods of clinic promotion are relevant and effective in 2024.

Everyone wants to invest and develop only those channels that work. To determine them for your dentistry, it is important to understand what services require additional demand.

We are ToptierPractice, a dental marketing company that believes dentists and dental teams should be able to focus entirely on what they do best – building genuine, lasting relationships with their patients.

We support practices by handling time-intensive dental marketing tasks, taking on the burden of creating a consistent patient inflow.

By doing so, patient interactions are elevated, and the practice is established as the premier office in the community.

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Let's divide them into two groups: urgent demand services and complex services.

The first group includes therapy and surgery, in particular tooth extraction.

Here the patient most often needs urgent help, and the main criterion for choosing a clinic will be its convenient location relative to the patient and the availability of free time.

The fastest way for a patient to find such a clinic is to go to reference sites, maps or aggregators and, by setting the necessary parameters in the filters, in just a few clicks the patient selects a suitable clinic.

When using such advertising channels, design your organization's profile (card) on these resources in as much detail as possible.

Be sure to pay special attention to aggregators. They always occupy top positions in search results, and they can be used as an independent tool for receiving applications.

Complex services include implantation, prosthetics, and orthodontics.

In this case, a person usually needs more time to make a decision, and additional information about the clinic, doctor, and treatment methods is also very necessary and important.

Here, the most effective strategy for attracting patients is a multi-touch strategy. To do this, connect different channels of communication with the patient, but do not forget about the uniform style of your brand. It is worth sticking to the Tone of voice - the so-called voice of the brand, which defines the basic rules of communication with your audience at any point of contact with it. A correctly selected style will increase recognition and inspire trust among potential clients.

Below are different ways to promote clinics and attract first-time patients. 

1. Contextual advertising. We recommend starting the promotion of complex services with it. This option will provide you with “hot” leads almost immediately after launch. Here, remember the quality of the landing page and its compliance with the advertisements. It is extremely important to work out the USP, headings, images, add quick links. In 2024, the context + quiz combination works great. We also note that it is important to remember and understand that with contextual advertising it is imperative to use an analytics system in conjunction with the CRM, where the leads are entered.

2. Social networks. They can be connected in parallel to the context, designed and filled with a clinic profile. One of the main trends of 2021 is expert content. We advise you to avoid advertising promotions and special offers in each post. People come to social networks not to buy, but to spend time. Be useful to your patients, share news, treatment methods, teach home care rules, surprise with your achievements and work, joke. Be friends, show what your clinic, employees, and the patient live by, and they will remember you when the issue of treatment becomes relevant. For example, in our portfolio there is a client who receives an average of 5-10 requests a month for a consultation on braces from Instagram posts.

3. Personal brand. This is a relatively new trend for dental clinics. People trust specific representatives of organizations more than abstract profiles, and this fact can be used when building your advertising strategy. Here you will have to spend much more time and effort, especially at first, but with the right communication with the audience, you will be able to win the attention of a large number of people and provide yourself with loyal patients. Options for where to run your blog for a dentist: Instagram and TikTok. YouTube - for a very wide audience, suitable for large networks of clinics.

4. Influencer marketing. Advertising from bloggers is more native, which inspires trust in the target audience. It allows you to tell thousands of subscribers about your dentistry and doctors in the most organic way. When choosing a blogger, it is important not to chase the numbers in their profile, but to analyze the quality of their audience using special services, as well as its compliance with your target audience profile. The creative content of the post and the text should talk about the problems of the user who needs to be hooked.

5. Targeted advertising. In the medical field, there are many nuances regarding the rules for publishing advertisements. When setting them up yourself, study them carefully, otherwise moderation may block the account, and in case of frequent violations, it may close it without the possibility of recovery. Targeting for dentistry is a great way to attract the target audience. From experience, we can say that Instagram receives more requests for aesthetic services, such as bite correction, veneers, and dental restoration. 

6. SEO promotion. Using this channel has a number of nuances. Thanks to search engine promotion, you can ensure a constant flow of applications in any direction. But keep in mind that the size of the dental clinic and the population of your city play a big role in SEO. These factors will determine the promotion strategy. Cities with a population of over a million and high competition are represented by aggregator sites and directories even for mid-frequency queries. Only a large network that invests a considerable budget in advertising can afford to be in the Top. If you have one dental clinic with several chairs, it is better to invest your time and money in social networks and aggregators. Or use promotion for low-frequency queries related to a specific street or metro. In a small city, single dental clinics have a much better chance of getting on the first pages of search engines for queries with a specific service or need.

When developing any advertising strategy, pay attention and remember that the connecting and important link between the patient’s application and his visit is the administrator.

We often encounter situations when clients receive a sufficient number of requests, but due to negligent or poor processing by administrators, they do not turn into appointments (and sometimes the administrator himself pushes away the patient who is ready to make an appointment). For example, during an advertising campaign, requests arise related to the cost of an appointment or clarification of treatment features. If the employee's answer contains only reference information and is not supported by counter questions and calls to action, then the appointment will not happen. Such situations occur due to ignorance of the basics of sales or lack of motivation of the dental staff. Regularly train and motivate your administrators, this should help them build the right communications to create an appointment. Each clinic should also have regulations for administrators to work with requests, applications for an appointment, and conversation scripts that will help bring online patients to a live appointment.

We wish you success and an increase in the number of new grateful patients!